The #1 thing every camp pro should be doing

November 11, 2025, 1 min read

Running a camp is hard.

And there are always these different quick fixes for getting new campers.

Ads. Website updates. Marketing materials. Camp fairs. Recruiting events. All of it.

Honestly, I don’t think I have the answer to any of the above. Which one of these works the best?

All of them? None of them?

That’s why the best camp thing I’ve done over the last few years is start at the highest level.

Writing weekly newsletters to camp families.

Not because newsletters instantly fill spots (though they for sure do).

But because figuring out how to write about camp clearly and consistently makes everything else easier.

Ads? Have the right words.

Website copy? Already know what to say.

Camp fairs? The big message is crystal clear.

Parent tours? All the right talking points (and a place to point them to read).

Writing weekly camp newsletters isn’t fluffy communication or "just another email." Nah, it's total clarity.

And that clarity shows up everywhere else.

The January 2026 Write for Camp Cohort Is Open

Doug and I are running Write for Camp again starting Wednesday, January 21, 2026.

Six weeks. Live sessions every Wednesday. A community of camp pros writing together.

By the end, you’ll have:

Three send-ready newsletters

A clearer understanding of how to talk about your camp everywhere else

This is 100% about finding your camp voice so you can use it all year long.

(ends November 21, CODE: EARLY)

Spots are limited because we want to keep the cohort small enough for real feedback and connection. And we sold out the first time around.

We start on January 21.

That gives you time to finish fall planning, take a breath after the holidays, and show up ready to write.

You got this,

Doug + Jack