They are paying writers what?!?!

$150,000 to $190,000. A year. To write. Words.

I saw this ad on LinkedIn the other day and two things stood out to me right away

The first was the company name: Perplexity, an AI company, not quite in the Anthropic and OpenAI big leagues, but there nonetheless.

And the other was the word "writer."

An AI company. Hiring a writer.

Thoughts on AI aside for a second, and just ask yourself: If AI is soooo good, why doesn't the company just have the machine do it? Why pay someone six figures that AI supposedly does for basically free?

The answer is pretty obvious. Somebody still has to decide what's worth saying. Somebody has to know the audience, pick the story, and write it like a person wrote it.

Because a person will be on the other end reading it.

Ok, so what does Perplexity want a human to do?

Write email copy. Write the FAQs and the support pages. Run the content calendar. Take testimonials and user stories and make them into something people want to read. Develop a unique voice and tone. Take super complicated things and make them make sense to a normal, living, breathing person.

Sound familiar? It should. Because this is what every camp should be doing right now.

The messages and stories a new family gets after they fill out a form and show interest in camp.

The calendar that says what goes out and when.

The camper and parent quotes sitting buried in surveys you took a glance at in August.

The human your camp sounds like when you show up over and over in inboxes.

An AI company is paying up to $190,000 a year for somebody to do that job. You're doing it between a bus schedule and a staff hiring call.

And that's the cheaper one.

Remember the big leagues I mentioned? Anthropic, (Claude, ever heard of it?), is hiring an Executive Communications Writer for up to $345,000.

The job?

Writing in the voice of the dudes who run the company. People def use Claude to write for them and they are like, "Umm, we need someone in the office doing that. And we'll pay. A lot."

Your camp has a voice too. It's yours, or your director's, or whoever the family (to be honest, usually the mom) pictures when the email shows up.

And it works in reverse. Businesses (and camps) that aren't writing are the easiest to straight up ignore.

Facts here. Camps don't write enough. Jack and I are convinced of that. Sometimes you see a job posting that "proves" it.

Is the internet awash with content? Yes.

Is there still space for great writing? Clearly. There are two job postings on the internet right now that say so.

Here's what we cover in Write For Camp 3.0:

Writing for the internet, so families actually read what you send

Planning, writing, and automating your camp's welcome journey, the one every new family goes through after they raise their hand

Writing your first sales sequence, the one that takes families from "maybe" to registered

The consistent, warm reminder game you run the rest of the year, when you're not asking for anything

4 sessions, 2 hours each. Bring up to 3 people from your camp team. Plus a 1-hour 1:1 call for your camp.

Deadline to join is this Friday.

Join Write For Camp 3.0

All the details are at writeforcamp.com.

(Stealing this from Jack)

You Got This,

Doug