Get More Kids To Summer Camp.
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Join 6,000+ camp professionals reading Jack's Camp Friends Newsletter...
Hi—I'm Jack Schott. I help camp professionals communicate what camp actually does for kids.
[A letter to camp directors who know their work matters]
Being a camp professional means believing in something most of the world has forgotten. That kids need unstructured time. That real friendships form away from screens. That struggling through homesickness builds resilience. That the best childhood memories happen outside, with friends, doing things that matter.
The camp director doesn't ask "How do I fill more spots?"
They ask "How do I show families what camp actually does?" Because camp isn't a product. It's a developmental environment disguised as summer fun.
This work isn't about revenue targets or marketing funnels. It's about getting more kids to places where they can be kids. Where they learn to navigate conflict without walking away. Where they discover they're braver than they thought.
The Summer Camp Society exists for camp professionals who want to get better at the impossible work you're already doing.
We help you:
Write newsletters families actually read
Train staff who understand the real job
Communicate your camp's value without sounding like a brochure
Build systems that work when you're checking mold in Cabin 7
This isn't about scaling to six figures or building passive income.
It's about running camps that change kids' lives. And doing it in a way that's lean, sustainable, and actually reflects how great camp directors work.
Bottom line:
Help more kids get to camp by getting better at showing families why it matters.
Four Ways We Help:
01 Newsletter
Jack's Camp Friends Newsletter
Weekly insights for 6,000+ camp professionals. Practical frameworks, real stories, and what's actually working at camps right now. Every Friday in your inbox.
What you get:
Real camp operations (not theory)
Frameworks you can use this week
Stories that pass the "forward to another director" test
02 Write From Camp →
Premium Substack - 3x Weekly
Monday/Wednesday/Friday tactical deep-dives. Real examples from running Kenwood & Evergreen. The conversations happening in our Slack, packaged as teachable content.
What subscribers get:
Behind-the-scenes K&E operations
Actionable deliverables every post
AI prompts, templates, frameworks
Full searchable archive
$29/month or $99/year
03 Write For Camp Cohort
6-Week Live Cohort
Learn to write newsletters that build trust with families. Join other camp professionals in live Zoom sessions, get feedback on your drafts, and leave with 3 send-ready newsletters plus a system to keep going.
Next cohort: [Date]
What you leave with:
3 complete newsletters ready to send
Weekly live calls + private Slack community
1-on-1 strategy session with Jack & Doug
Templates and frameworks that work
$999 for 6 weeks
04 Courses & Consulting
Staff Training Toolkit - Digital course for training summer staff at scale
Email Strategy - Work directly with Jack & Doug on newsletters and automation
Custom Consulting - Limited availability for camps serious about communication
Jack's Camp Friends Newsletter:
Freedom to run camp your way.
Freedom to trust your expertise.
Freedom to show families what camp actually does.
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Join 6,000+ camp professionals getting better at the work that matters. Practical insights, real examples, and frameworks to help more kids get to camp, Every Friday.
I will never spam or sell your info. Just camp insights you can actually use.