Get More Kids To Summer Camp.
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Hi, We help camp professionals communicate what camp actually does for kids.
A letter to camp directors who know their work matters
Being a camp professional means believing in something most of the world has forgotten. That kids need unstructured time. That real friendships form away from screens. That struggling through homesickness builds resilience. That the best childhood memories happen outside, with friends, doing things that matter.
The camp director doesn't ask "How do I fill more spots?"
They ask "How do I show families what camp actually does?" Because camp isn't a product. It's a developmental environment disguised as summer fun.
This work isn't about revenue targets or marketing funnels. It's about getting more kids to places where they can be kids. Where they learn to navigate conflict without walking away. Where they discover they're braver than they thought.
The Summer Camp Society exists for camp professionals who want to get better at the impossible work you're already doing.
Four Ways We Help:
01 Newsletter
Jack's Camp Friends Newsletter
From Jack, once a week. Free.
Weekly insights for 6,000+ camp professionals. Practical frameworks, real stories, and what's actually working at camps right now. Every Friday in your inbox.
What you get:
Real camp operations (not theory)
Frameworks you can use this week
Stories that pass the "forward to another director" test
02 Write From Camp
Written by Doug Norrie and Jack Schott. Three emails a week on marketing, sales, and messaging for camps.
Premium Substack - 3x Weekly
Monday/Wednesday/Friday tactical deep-dives. Real examples from running Kenwood & Evergreen. The conversations happening in our Slack, packaged as teachable content.
What subscribers get:
Behind-the-scenes K&E operations
Actionable deliverables every post
AI prompts, templates, frameworks
Full searchable archive
$29/month or $99/year
03 Write For Camp Cohort
6-Week Live Cohort
Learn to write newsletters that build trust with families. Join other camp professionals in live Zoom sessions, get feedback on your drafts, and leave with 3 send-ready newsletters plus a system to keep going.
Next cohort: To be announced
What you leave with:
3 complete newsletters ready to send
Weekly live calls + private Slack community
1-on-1 strategy session with Jack & Doug
Templates and frameworks that work
$999 for 6 weeks
04 Courses & Consulting
Staff Training Toolkit - Digital course for training summer staff at scale
Email Strategy - Work directly with Jack & Doug on newsletters and automation
Custom Consulting - Limited availability for camps serious about communication
The call is with Doug. He builds the email systems, lead sequences, and messaging camps hire us for.
Who We Are
Jack Schott
Jack owns and runs Camps Kenwood & Evergreen in New Hampshire. He just finished his first summer as an owner, so everything here got tested on a real camp about five minutes ago.
Doug Norrie
Doug is a narrative strategist and ghostwriter. He writes weekly parent-facing communication for day and overnight camps around the country, and his work reached more than 100,000 camp families and camp professionals this year.
One of us runs a camp. One of us writes for a bunch of them. We see the same problems from both sides.
Jack's Camp Friends Newsletter:
Freedom to run camp your way.
Freedom to trust your expertise.
Freedom to show families what camp actually does.
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Join 6,000+ camp professionals getting better at the work that matters. Practical insights, real examples, and frameworks to help more kids get to camp, Every Friday.
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