New Year’s requisition

Jan 2nd, 2024

While I have lots of goals for 2025 (oh, btw, Happy New Year, everyone!), most of them are connected to just one very simple thing:

Get more kids to summer camp

Simple and succinct. Sure. Easy? No, not in the slightest.

If you’re reading this, no doubt this is one of your main goals as well. You love summer camp and you want to get more kids to yours or others in any way possible.

You believe camps are some of the best places on earth, and the world would be a cooler place if every kid out there spent at least some of the summer at one.

Good news. We’re on the same page.

This weekly newsletter has covered a bunch of different ground over the last six months or so and will continue on weekly (every Thursday AM, baby!) into 2025 and beyond.

The response has been amazing, and to everyone who’s reached out over the last few months, I appreciate every email, nice word, compliment, question, and smart remark.

For starters, let’s talk about what this newsletter IS. I’ve written about a bunch of stuff with a short list of topics looking something like:

Marketing

Hiring staff

Mentorship

Staff Training

Running meetings

Camp Health & Energy

Summer program activities

There’s a ton more on each of these specific topics we can dive into, and frankly, each one of them could get their own separate weekly newsletter. Maybe one day. Or maybe someone out there will start one. I’ll be the first subscriber, bet.

And, like I’ve said in the past (or earlier in this email), the goal of getting kids to summer camp wins the day. If you see or read something in these newsletters you think will help with your own camp marketing and messaging, definitely just CTRL+C and then CTRL+V into your own outreach.

But in keeping with the subject line, I do have a New Year’s requisition for all of you, the most informal kind of req there is.

I’d like to know what you want more of this year. What topics do think help the most? This newsletter will likely still be a mixed bag of camp-friendly commentary, but we can always lean more into certain areas.

So, the simple New Year’s requisition is to just click on this survey and tell me the one topic you’d like more of this year.