What's your camp sending families this month?

September is a weird month for camp email.

Summer just ended, everybody knows they should send something, and most camps end up sending some version of "we had a great summer" because it's the only thing that's ready to go. (I have written that email. More than once.)

Jack and I built the fall plan for Kenwood & Evergreen and it came down to 5 emails. 3 that give people something, 2 that ask for something, in that order. The order turns out to matter more than the emails do.

We're walking through all 5, live, in a couple of weeks. Free, one hour.

What we're covering:

The email that just says what you love about camp, with nothing attached to it

Making the case for a screen-free summer without lecturing anyone

One story from the summer that does the selling for you

The one with actual news in it

The ask, and how you earn it

The details:

Monday, September 21, 3:00pm ET

Grab a spot here

Add it to your calendar

Real examples on screen, not slides about best practices. Bring the fall email you're most stuck on and we'll get to as many as we can at the end.

Sign up even if you can't be there live. The replay goes to everyone who registers.

Doug